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After four successful years in the public sector, BEET is expanding into the private sector with a proven track record in innovative behavioral solutions. Our goal is to deliver long-term strategies and tailored solutions that drive real impact through innovative behavioural approaches.
We helped to build and renovate 60 polyclinics worth 50 million EUR and secured an additional 70 million EUR for further development. We developed a groundbreaking behavioural tool for mental health, which is set to be featured as a country example in an OECD publication and is adaptable to various contexts. We are co-authors of the LOGIC publication and other significant OECD publications, shaping the field of behavioural science, as well as contributing to WHO and World Bank initiatives, influencing global discussions and delivering innovative solutions across the public and private sectors.
Lukáš Sekelský
Co-founder and CEO
Lukáš Sekelský is an expert with over 7 years of experience in the Slovak healthcare system. As the Director of the Department of Innovative Approaches in Healthcare at the Ministry of Health, he led the Behavioral and Experimental Economics Team (BEET), overseeing all behavioral projects within the ministry, as well as the renovation and construction of 60 polyclinics valued at €50 million and securing an additional €70 million for their future development. Previously, he served as the Director of the Department of Implementation of Strategic Intentions, where he initiated key reforms in healthcare. As an OECD expert, he contributed to the development of policies that leverage behavioral science to improve public services. As a co-author of the LOGIC publication, he demonstrated how behavioral science can influence policy through practical guidelines.
Martina Feher Casagrande
Co-founder and Chief Behavioral Scientist
Martina is an expert in behavioural economics with extensive experience in designing, implementing, and evaluating behavioural interventions. She specialises in applying behavioural approaches in public policy and the private sector. Martina is a public speaker on behavioural economics and its practical application for public sector employees, the general public, and university students. She holds a PhD in behavioural and experimental economics and an engineering degree in finance. Martina has worked as a behavioural economics expert for the Ministry of Health in Slovakia and for the Central Behavioural Insights Unit in Victoria, Australia, where she focused on high-profile strategic projects in healthcare, finance, clients’ strategic behaviour, and environmental policy.
We specialize in creating innovative solutions with positive and measurable results. Our expertise is built on:
Designing and implementing innovative ideas is our bread and butter! We leverage new inventions such as AI, technological improvements, and other behavioral approaches, integrating them into existing systems within organizations so that everyone can benefit.
We are experts in behavioral science and understanding why people behave in ways that might contradict expectations. We translate these insights into easily understandable outcomes, enabling organizations to act on them and achieve positive change.
As members of the OECD Behavioral Insights Network, we lead global discussions on behavioral science and policy. We learn from best practices—both what works and what doesn't—so we can bring effective solutions to your organization.
As authors of the new OECD behavioral approach to Slovak mental health, we set an example for other countries by outlining a step-by-step process to improve mental health outcomes through cost-effective and sustainable solutions. As co-authors of the LOGIC publication, we demonstrate how behavioral science can influence policy with practical and flexible guidelines.
