80% of students are reporting symptoms of mild to severe depression (BEET, 2022) and entire industries are grappling with workers burnout, with almost 60% experiencing burnout symptoms such as emotional exhaustion and reduced motivation (Deloitte, 2024).

This crisis significantly impairs well-being and productivity. Students facing depression often suffer from diminished academic performance, social withdrawal, and physical health issues, leading to higher dropout rates, a less skilled workforce, and greater pressure on healthcare systems. (BEET, 2022)  Workers experiencing burnout exhibit reduced efficiency, absenteeism, and increased physical health problems, resulting in economic losses and societal strain (Maslach & Leiter, 2016).

Despite the availability of mental health services, countless students and workers remain trapped in a cycle of inaction. This is because the mental health industry at large is failing to account for the psychology of human behavior, which prevents people from seeking help. This leads to low participation, engagement, and compliance, rendering programs ineffective. Resources are spent, but few are helped, and the problem persists.

The solution lies in Behavioral Science, which unlocks action by addressing the hidden barriers to help-seeking. It helps reduce stigma, leverage social norms, and design interventions that make seeking help easy and natural.