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After four successful years in the public sector, BEET is expanding into the private sector with a proven track record in global behavioral solutions. Our goal is to deliver long-term strategies and tailored solutions that drive real impact through strong partnerships and innovative approaches. Built and renovated 60 polyclinics worth 50 million EUR and secured an additional 70 million EUR for further development. Developed a groundbreaking behavioral tool for mental health, set to be featured in an upcoming OECD publication and adaptable to various contexts. Co-authors of the LOGIC publication and other significant documents from OECD, WHO, and the World Bank, influencing global discussions and delivering innovative solutions across public and private sectors.
Lukáš Sekelský
Co-founder and CEO
Lukáš Sekelský is an expert with over 7 years of experience in the Slovak healthcare system. As the Director of the Department of Innovative Approaches in Healthcare at the Ministry of Health, he led the Behavioral and Experimental Economics Team (BEET), overseeing all behavioral projects within the ministry, as well as the renovation and construction of 60 polyclinics valued at €50 million and securing an additional €70 million for their future development. Previously, he served as the Director of the Department of Implementation of Strategic Intentions, where he initiated key reforms in healthcare. As an OECD expert, he contributed to the development of policies that leverage behavioral science to improve public services. As a co-author of the LOGIC publication, he demonstrated how behavioral science can influence policy through practical guidelines.
Martina Fehérová
Co-founder and Chief Behavioral Officer
Martina is an expert in behavioural economics with extensive experience in designing, implementing, and evaluating behavioural interventions. She specialises in applying behavioural approaches in public policy and the private sector. Martina is a public speaker on behavioural economics and its practical application for public sector employees, the general public, and university students. She holds a PhD in behavioural and experimental economics and an engineering degree in finance. Martina has worked as a behavioural economics expert for the Ministry of Health in Slovakia and for the Central Behavioural Insights Unit in Victoria, Australia, where she focused on high-profile strategic projects in healthcare, finance, clients’ strategic behaviour, and environmental policy.
An innovative solution designed to improve mental health practices and outcomes.
Tailored strategies and solutions to address your unique business challenges and objectives.
We specialize in creating innovative solutions with positive and measurable results. Our expertise is built on:
As members of the OECD Behavioral Insights Network, we lead global discussions on behavioral science and policy.
As co-authors of the LOGIC publication, we demonstrate how behavioral science can impact policy with practical and flexible guidelines.
We developed a behavioral tool that serves as an effective model for other countries. We established a strategy for the National Blood Transfusion Service of Slovakia and created a behavioral tool to enhance overall donation efficiency.
Our experience managing extensive projects, such as the polyclinic reconstruction, showcases our ability to successfully oversee major investments and achieve sustainable results.
Our expertise extends beyond healthcare, providing tailored solutions across various industries.
Through the Slovak Global Network (www.slovakglobal.sk), we have gained the trust of renowned Slovak experts to develop a vision for Slovak healthcare. Click here for more details.
